NTI Partners with Wales-Darby for northern New Jersey, New York City and Long Island

Besides innovating great new products for our industry, one of the areas of focus at NTI Boilers is certainly providing the highest quality service and support to the industry for our contractor customer base.

Doing all of that in-house can cause a slight bottleneck at times, especially when we need to keep up with a growing customer base and a growing demand. Over the years, we have actively sought out partnerships to help overcome that issue and extend our reach farther and wider while maintaining the same or higher quality of service that the market has come to expect from us.

With that in mind, we at NTI are proud to announce that we have hired Wales-Darby as our new manufacturer representative for the northern New Jersey, New York City, and Long Island areas.

Wales-Darby is a manufacturer representative with deep roots in the relationships they form with partners, friends, and family. Their work has spanned over five decades, connecting people to products and people to people. They are a full-service manufacturer’s rep with sales, engineering, and service teams that call on Wholesalers, Contractors, and Engineers. This in-house hydronics one-stop shop allows their sales team to have a wide reach and will help NTI get more feet on the ground for support in every facet of the boiler business.

As a hydronics house, Wales-Darby has two offices, one in Warren, New Jersey, and one in Islandia, New York, each having large warehouses and training facilities. Between the two locations, Wales-Darby has more than 70 employees. These resources provide dramatically increased support for all NTI customers in the northern Mid-Atlantic region, extending NTI capabilities with additional inventory, training capabilities, and specialised, on-site technical support.

The philosophy of Wales-Darby perfectly aligns with NTI culture and is rooted in three main pillars:

• provide value to its employees by operating with integrity, stability, and a family-oriented culture;
• provide value to manufacturers by investing the right resources to sustain the business; and
• provide value to wholesalers and contractors, listening to their voice and standing on their side when they need help.

“The Wales-Darby team has long been friends with both David Walsh, VP of USA Sales at NTI, and myself,” says Steve K Wieland, Mid-Atlantic Regional Sales Manager at NTI. “Those relationships were forged through years of work within the small world of hydronics, and finally, the stars and moon have aligned in such a way that the stage could be set for a great working relationship! I would like to thank personally Mark Paternoster from MAP Sales and Steve Maldonado from BMB Sales for their hard work in the last many years. They were pivotal to grow our brand in the territory to the point where we are now, and I know they understand we need to step up our presence with a more structured, full-service agency to sustain our future growth.”

“Early on, 40-plus years ago, Wales-Darby cut its teeth in and through our involvement in the hydronics industry,” says Brian Darby, President and Chief Sales Officer at Wales-Darby. “To this day, we value and behold the Family aspect at Wales-Darby through our relationships with our manufacturers, distributors, and trades. I am pleased to further our business values in partnering with the NTI Team and Family. We have been looking for the right boiler manufacturer for numerous years to align with, and as Steve Wieland states, ‘the stars and moon have aligned.’ We are very excited to put our energies together with NTI to further enhance our mutual presence in the metro-New York/New Jersey area.”

The Wales-Darby team and NTI recently participated at a kickoff meeting that allowed each of the Wales-Darby divisions (Engineering, Build/Spec, Distribution, Contractor Support, and Education) to learn more about the NTI products and go to market, and to introduce NTI to the additional resources that Wales-Darby will be able to deploy down the road. Both teams are ready and excited to provide everything from Contractor Training and Wholesaler support all the way through engineering and design/build services.

So what does this news mean for our current and future customers? A lot of things. For one thing, our customer base will grow and our brand presence will increase, allowing us to provide detailed service in more areas. This ultimately means better support, more sales, and more funds that we can put into R&D to help bring new products to the market. It just doesn’t get much better than that.

NTI welcome the Wales-Darby team to the NTI family just as the Wales-Darby team welcomes the NTI team to their family. Together we are a team that offers the best product with the best service of any competing manufacturer in North America! This partnership supports our motto: Products you need, from people that care!

For more information or to learn how you could benefit from this partnership as a current or potential customer, contact Steve Wieland at skwieland@ntiboilers.com or visit ntiboilers.com and walesdarby.com.